- We use subject lines that stimulate higher open rates.
- We use newsletter designs that improve click-through rates
- We combine strong landing pages with highly effective emails for improving overall conversion rates.
Our Email Marketing Methodology Increases Your ROI
You will be able to utilize email for accomplishing your objectives and improving your online marketing ROI by considering email marketing as an engaging conversation between you and your recipients.
Phase 1: Research
You can collect relevant information regarding your audience from the email signup form. This includes certain information like company, location and title. You should only ask for information that is useful to your email campaigns. Asking for too much information is a major turnoff and lowers email signup rate.
Phase 2: Strategy
Phase 3: Email Design
The objective of an email is to get clicks and increase traffic to your site. Of course, you need to meet the expectations of your subscribers once they reach your website. You also need to complete your conversation by using a landing page which reflects elements of the email so that user experience is consistent.
Phase 4: Optimization
In all our email campaigns, we utilize A/B testing options for measuring and optimizing both click-through and open rates. This helps ensure that your newsletters adhere to email best practices. We also utilize brand-specific data in order to create an email that perfectly suits your customers.
Phase 5: Analysis & Reporting Audience Research & Data Collection
The key to getting the best conceivable ROI is thorough tracking and measurement of results. We constantly track and measure important statistics like open rate, click through rate and hard/soft bounce rate. We also closely monitor the percentage of your overall traffic that leads to actual sales so that it will be clear how much email marketing is contributing to the growth of your business.