Email Marketing

Fully utilize your list of subscribers by optimizing your email marketing strategy.
  • We use subject lines that stimulate higher open rates.
  • We use newsletter designs that improve click-through rates
  • We combine strong landing pages with highly effective emails for improving overall conversion rates.
Email Marketing Strategy

Our Email Marketing Methodology Increases Your ROI

You will be able to utilize email for accomplishing your objectives and improving your online marketing ROI by considering email marketing as an engaging conversation between you and your recipients.

 

Research

Phase 1: Research

An extensive research on the nature of your email recipients is crucial in order to accommodate their expectations, attitudes and culture.

You can collect relevant information regarding your audience from the email signup form. This includes certain information like company, location and title. You should only ask for information that is useful to your email campaigns. Asking for too much information is a major turnoff and lowers email signup rate.

Strategy

Phase 2: Strategy

The majority of recipients only spend a few seconds in viewing emails. Whatever your goal, you need to decide on a detailed focus to fully catch the attention of your recipient and guide them towards a desired action. Distractions like unrelated content and too many calls to action can get in the way of the users accomplishing the intended goal of an email.
Email Design

Phase 3: Email Design

We will find the best design and structure for your emails in order to cater in the direction of your objectives and your audience. We will optimize your click-through-rates by combining proper placement of strong calls to action and the use of effective supporting images.

The objective of an email is to get clicks and increase traffic to your site. Of course, you need to meet the expectations of your subscribers once they reach your website. You also need to complete your conversation by using a landing page which reflects elements of the email so that user experience is consistent.

Optimization

Phase 4: Optimization

No one is interested in receiving emails that are not relevant to their needs or wants. We come up with relevant messages to recipients through analytics, segmentation and past user activity.

In all our email campaigns, we utilize A/B testing options for measuring and optimizing both click-through and open rates. This helps ensure that your newsletters adhere to email best practices. We also utilize brand-specific data in order to create an email that perfectly suits your customers.

Analysis & Reporting Audience Research & Data Collection

Phase 5: Analysis & Reporting Audience Research & Data Collection

We will determine the best time and frequency for reaching out to your customers in order to get actionable results. This way, the highest conceivable percentage of subscribers will open your email and click-through to your website.

The key to getting the best conceivable ROI is thorough tracking and measurement of results. We constantly track and measure important statistics like open rate, click through rate and hard/soft bounce rate. We also closely monitor the percentage of your overall traffic that leads to actual sales so that it will be clear how much email marketing is contributing to the growth of your business.