Every brand needs a strong corporate and brand identity. In fact, it is one of the most valuable assets of every business. Creating a notable brand that is unique but easy to recognize is a skill. A brand should be carefully crafted so it can authentically represent your business. We can help you define your brand and strategize on a remarkable brand story that will set you apart and stand the test of time.
Building a Business with Brand Strategy
Brand strategy goes beyond clever and creative design and timely ad placements. It now incorporates a meaningful voice through content creation and tracking interactions to those efforts. It is a big job, but with the right tools and expertise, we can help you build up your brand and strengthen your online visibility.
Researching Competitors and Industry Analysis
Your brand identity is the foundation of your business; hence all your marketing efforts gear towards building a solid and strong brand presence online. Implementing a brand across channels, monitoring brand interactions on social media and tracking the impact of our brand services is quite tricky.
We create actionable strategy or actionable intelligence based on full analysis of the SWOT (Strengths, Weaknesses, Opportunities, and Threats) within your industry. We can help get you where you want to be through our innovative and measurable branding tactics.
Re-engaging Your Audience with a Brand Revive
Customers aren’t always rational. Today, more and more brands have shifted to inculcating emotional voice into their branding strategy. According to psychologists, Roy Baumeister and Mark Leary, “People have a basic psychological need to feel closely connected to others, and that caring, affectionate bonds from close relationships are a major part of human behavior.” Lesson learned?
Our strategies will not only reinvigorate your brand identity in terms of colours, look and feel. We can help you find the best way to connect to your customers on a deeper and emotional level, which can result in greater brand awareness and brand loyalty along the way.
Shaping a Brand Identity That Is In Line With Your Business Model
It is vital for your brand identity to be strong, clearly defined and to match your business model. Your identity defines your company’s reputation, such as how you want to be seen, what your values are, your purpose, voice and passion. Your business model should include those factors to resonate the reputation that you want to build.
Shaping a brand identity is a shared endeavor though. What your customers, social media fan base, employees, advertisers and competitors say about your brand and how they perceive it have a strong impact on how your brand identity is shaped over time.
As for attracting new customers, having your business model complement your brand identity will make your company distinctive to new customers. A sensible brand strategy incorporates your overall brand logo, images, tagline, voice, essence and brand positioning or value proposition. We will help you layer your identity into your website, social media and other digital marketing efforts. Our aim is to make your brand recognizable, relatable and become a part of your customer’s lives.
Establishing Brand Loyalty with Your Messaging
Strong, witty and consistent messaging plays a big role in creating a well-defined brand identity for your business. It shapes the perception of how you want your audience to perceive your brand. However, apart from creating an impact to their subconscious, you would also want to persuade your customers to choose your brand rather than your competitor.
How? First is by continually growing your online presence. The image of your brand must be visible across all channels of your online marketing efforts as if to say, “My brand is here to stay!” Second is by establishing brand loyalty with your messaging, which means evoking a powerful emotional connection with your customers to make them love your brand and keep them coming back.
Understanding Brand Identity
What is Brand Identity?
A brand identity is the 360° view of who your brand is. It is the overall look of its communications and how you want to be seen by your audience. It includes the consistent use of particular visual elements that come together to create a distinction, and make you stand out from other brands.
A brand mark or logo is the core of every brand identity, but to paint a unique brand identity your business, creative details, such as specific fonts, colors, graphic elements, messaging and selling proposition come together as a representation of your business.
What is Brand Strategy?
Your brand strategy is the baseline of your overall online marketing approach. It is the direction you want to take your company, the corporate values that define your business and the entire experience your prospects and customers have with your company. It is usually the starting point from which your marketing efforts will take off, ensuring consistency across all online and offline media platforms. Creating a brand strategy potting the milestones you want to hit along the way.
What is Brand Development?
Implementing your business into the market takes progressive steps and follows strategic guidelines. What you want is to develop a strong brand that can outperform the competitors in strong economic times and protect you in weak times. The first phase of web development generally involves your brand definition or brand identity. The second phase includes deliverables that aim to establish your brand’s look and feel. And the third phase of brand development encompasses all of the marketing efforts you make and how you incorporate your brand identity into your brand communications, such as advertising, publicity packaging and other promotional tools. We can help develop a strategic campaign that works for your business and help strengthen your brand’s position in the market.
What is Brand Image?
Your collective efforts from brand strategy to brand development boils down to this: Your brand image. It is the customer’s impression, perception and sets of beliefs held about your brand. It also conveys emotional value and not just a mental picture of your brand. What you want is a brand image that is positive, which enhances the goodwill and brand value of an organization. Brand image is not to be created but is automatically formed.