We strongly believe that content is king. Everyone loves to say this, but only a handful of creative agencies respect this. We ensure a well-defined content strategy, which takes a close look at the content ecosystems, content lifecycle and everything in between. Our copywriters ensure that content is well-aligned with a content strategy, and gears towards similar objectives: consistent branding, better user experiences, improved SEO and better conversion optimization.
- We create content that converts
- We create a strong communication strategy with a strong baseline.
- We write compelling and SEO-friendly web copy that leads to optimum website performance.
We Fuse Engaging Copywriting with a Personalized Content Strategy
From writing headlines and body text to call to action on your landing pages, advertising creative or website, a compelling copy is a must to effectively connect with your target audience. It can make or break your content strategy and overall digital marketing efforts.
Writing Content with a Focus on Branding
A rigid and robotic voice in copywriting is a big no. People now prefer companies with character and a human voice in their writing. It doesn’t matter if your business is B2B or B2C; people tend to engage more if your brand’s voice is expressing human emotions. Most importantly, people favor brands that maintain a consistent branding across all digital marketing channels. It can influence how people perceive your brand and is essential to building strong and long lasting customer relationships.
Identifying and Relating to the Target Audience
“One-size-fits-all” marketing messages do not work. You simply cannot convert a huge chunk of demographic for your business with a universal sales pitch. The only way to understand your target audience’s needs is through research. Identify your target audience and relate to them in a more personal and deeper level. Meeting their expectations with a compelling copywriting will help speed up the conversion process.
Writing for Diverse Media Platforms
Each media channel requires a particular writing style, wordings and voice. For instance, a Facebook post can’t have the same writing style as a case study. A blog post cannot have the same wording and word count as a headline for a banner ad. As your potential customers can be found in different media channels and phases of your conversion sales funnel, your writing should adjust accordingly to maximize the potential of each digital media platform you are using.
Creating SEO-friendly and Valuable Content
Driving organic traffic from search engines is still the most cost effective way to generate qualified leads for your business. Writing with SEO in mind and incorporating targeted keywords into your content will leapfrog you over your competitors and help you get your website rank higher in search results. Writing valuable content that will bring in authoritative links from industry-related sites can boost your traffic volume and generate more qualified leads.
Optimized Copy for the Most Effective Landing Pages
Your landing page lead generation success relies heavily on the design, content and SEO. If your bounce rate is through the roof, there’s definitely something wrong with these 3 key components of your landing page. Your tracking codes and analytics should give you a more quantifiable analysis on what to improve on your landing page, so make sure the tracking scripts are properly set up.
Before pushing the go live button, ensure that your landing page’s design is clean and simple enough for your target users to navigate, utilizes best user experience and has noticeable call-to-action buttons. In terms of content, what you want is a short and snappy header, a clear message why your product or service is much better than your competitors, and a persuasive call-to-action. Your landing page copy can be an influential factor between a conversion and a lost potential sale.