- Use positive mentions of your brand to your advantage
- Deal with criticism instantly to eliminate or conceal it.
- Continuously be vigilant and proactive
Online PR VS. Internet Marketing
The PR industry is infamous for doing a bad job when it comes to enlightening clients and potential clients regarding public relations and what it offers to a business. Simultaneously, internet marketing is a prosperous field wherein PR is just one of the several tools that can be utilized. This is the message that the majority of potential online PR clients receive.
In public relations as a whole or in online PR, the message is not directly promotional. PR messages vary from showing that a company cares about its customers to news messages generated by the company.
On the other hand, in online PR, you have what is called a “target audience”. A target audience is also called a “stakeholder” or “key public” who is any group that has power over the company. This may include employees and stockholders of a company, residents of the place where the company is located and government officials. Take note: the target market is just one individual among the target audience.