Information Architecture and User Experience

A wireframe is a skeletal model of the website, which is the groundwork . It is a good visualization tool that allows us plan the website’s layout according how we want the web user to process the information. Our UX experts provide detailed page schematic or screen blueprints for high-performance websites.

We map the website with relevant content for your audience
User-pathways increase website conversions
Improve website usability with an intuitive layout

The Key Elements of Information Architecture & User Experience

The Key Elements of Information Architecture (IA) & User Experience (UX)

Information Architecture is the art and science of organizing, prioritizing, labeling and connecting site content so it is easy to use and easy to find. A website needs a good IA in order to provide effective website navigation and positive user experience. People tend to notice if a website’s IA is faulty, and this can result in a domino effect of errors, complaints and high bounce rates.

User experience takes Information as its foundation and brings your website to the next level. It gives out that ‘wow factor’ and makes website browsing easy and a bit exciting. With intuitive navigation and well-structured content, your website will provide a smooth and seamless buyer’s journey for your target audience.

Defining Your Business User Persona

Buyer personas are semi-fictional and generalized representations of your ideal customers based on market research and real data about your existing customers. Businesses create them to understand their prospective customers better and to tailor the messaging, website content , product development and services to their specific needs.

A great website user experience starts with knowing who your visitors are on a more personal level. It’s important to know why they are coming to your website and what’s the best approach to keep them engaged. You can use this information to map a wireframe and later on to determine what kind of content you need, style and tone.

Designing a Wireframe for Your Business

A conversion-driven website takes a whole lot of research and planning. Wireframing is arguable the most important part of the this process. Wireframes are rough illustrations of page structure and content, which provide multiple purposes throughout the design and testing process.

We design websites from the ground-up using wireframes with user personas and UX in mind. We ensure that the entire design process is streamlined, content and messaging are clear and there is well thought out placement of call-to-action.

Streamlining the Navigation Experience for Your Visitors

Planning a delightful user experience includes structuring a natural, clean and intuitive navigation on the website. It’s not an easy task. In a nutshell, it is similar to designing an amusement park – as customers enter the park, they have a lot to do, a lot to see and a lot of information to take. It is your job not to overwhelm them and make it easy for them to navigate around the park.

No matter how big your website is, “less is more” in your navigation structure has always been an ideal way to keep users engaged with your business. Users tend to click away if your site is cluttered and too difficult to browse.

When streamlining the navigation experience of the websites we create, we follow 3 simple principles: The website should

prevent users from getting lost
facilitate decision-making
keep them curious and excited.

Structuring and Managing Your Content Appropriately

When we create content, whether it’s a social media post, a blog or a website copy, our end goal is to get our content to achieve actionable results. The content’s placement plays a big role in accomplishing this goal. It can set the difference whether the visitors will actually see it and interact with or not. The most important content is placed above the fold and on the left side of your page for viewers to see them right away.

Structuring and managing content also involves presentation. It should be organized, neat and has a lot of white space. Having too much content on a page can overload users. The fact is that people rarely read web pages word by word; instead they scan the page and only pick out bits of information that is relevant to them. We can help you structure and manage your content that highlights valuable information for our target audience, which can sway them toward a conversion.