- Use the existing demand for your products and/or services to your advantage
- Spend money only on relevant traffic: limit by keywords, days of the week, geo-targeting, etc.
- Get rid of dead leads through an effective ad copy.
We have a unique PPC marketing process which allows us to create a campaign specifically created with your business goals in mind
Phase 1: Discovery
Extensively study the business, website and competitors of the client for clear documentation which will be used on all the other phases of the project.
- Business Goals
- Campaign Login Credentials
- Geographic Location
Create a baseline of the current PPC performance of the website based on analytics, current campaign statistics and other factors.
Define prospective target keywords according to the business goals outlined in the Project Brief and the opportunities discovered from the PPC Audit.
Use Keyword Research to determine PPC competitors and Ad copy, then discover areas of risk and opportunity.
Phase 2: Strategy
Construct a comprehensive PPC strategy together with a project plan which clearly states deliverables and quantifiable business goals.
Paid Search Strategy
Define Paid Search, Remarketing campaigns, Display together with ad copy, recommended budget, landing page recommendations and targeting methodologies.
Establish quantifiable short and long term goals for evaluating campaign performance.
Phase 3: Landing Page Creation & Campaign Setup
Work closely with the client in implementing landing page recommendations according to the Paid Search Strategy.
Landing Page Design (optional)
Come up with effective designs for landing pages which have strong calls to action for freshly defined campaigns.
Create or revise existing campaigns according to the Paid Search Strategy.
Landing Page Implementation
Create or revise Landing Pages for the new campaigns while ensuring the implementation of conversion tracking and minimizing page load time.
Phase 4: Optimize
Closely monitor then adjust campaigns based on performance of the keywords, ad copy and landing pages.
Modify bids, ads and landing pages according to short term performance indicators (daily or every few days).
Implement global changes to the campaign according to trends identified over time (weekly or twice a week).
Phase 5: Analysis & Reporting
Perform regular reporting, which includes campaign performance analysis, KPIs, goal tracking then modify the project plan according to the results.
Monthly Performance Report
Document the current standing of goals, tasks completed, campaign metrics then plan for the next month.
A complete overview of the campaign including adjustments to the project based and achieved results.
Keys To A Successful PPC Campaign
Selection of the Proper Keywords
Control the Search Experience
Understand the Economics Before You Start
Use Metrics to Stay Ahead of The Curve
Enhanced Targeting with PPC Marketing
Another major advantage of Pay Per Click advertising is its flexible nature when it comes to delivery. There are many PPC techniques that can be utilized to reach the right audience:
Relevance: It is crucial that the keywords selected are highly relevant to your company. Visitors hate it when they are directed to a website that is not relevant to their search. You are still paying for their traffic even if they leave your site immediately. This is why all PPC landing pages should be highly relevant to the particular keyword being targeted which will result to the best possible ROI from each PPC visitor.
Matching Options: You can bid on broad match keywords which will show for other variations of a keyword, but you also have the option of narrowing your target through exact match and phrase match. There is also an option of specifying negative keywords that you do not wish to appear for.
You can specify that your advertisement will run only in results within a particular area if you only want to attract local customers.
Quality Score – The Wisdom Of The Crowds
We here at 21st centuryweb make sure to improve it by providing quality to your landing pages and by increasing your CTR. Hence increasing your ads relevance to a user.