Customer relationship management (CRM) applications entail all aspects of interaction that a company has with its customer, whether it be sales or service-related. Along with interactions with the customers CRM also manages your sales, marketing, and customer service teams’ all in one place. You’ll make better business decisions as you always have accurate and latest customer information.
CRM (customer relationship management) is an information industry term for software, methodologies and also Internet capabilities that help an enterprise manage customer relationships efficiently. For instance, an enterprise builds a database about its customers that described relationships in sufficient detail so that management, people providing service, salespeople and possibly the customer directly could access information, match customer needs with product plans. All this is done to know what products a customer had bought and so forth.