当您建立网站, 你将采用许多不同的方面 搜索引擎优化 为您的生产. 现场技术是指那些在您的网站直接进行, 包括内容, 并明确你的控制的其他因素. 站外SEO includes things like link building and other tools that you use away from your website to increase SEO rankings. If you’re trying to build a successful website through on-site SEO, here are some tips to keep in mind:
- 内容就是一切. 你可以有一个伟大的 搜索引擎优化 company working for you, the ability to pay for all kinds of ads and other things, and still fail if your website content is not up to par.
- Sitemaps are critical. You have a static one for your users, 通常, but you should also have an XML sitemap for 搜索引擎蜘蛛 to find all the pages of your website.
- 您可以更改您的网址, 你应该. 专注于一个关键字如HTTP友好的URL:/ / mybusiness.com /产品名称，而不是http:/ / mybusiness.com / product_?= 54129. 如果人们可以看到他们是怎么点击, they trust it more.
- Meta tags can tell everything about your website to search engine crawlers. Title tags give a description for search results, 和一般用户所看到的第一件事. meta标签的东西从来没有关键字或标题标签. Provide useful, relevant content every time.
- Index images by using Image Alt tags. This is a short description of the image itself that is useful to search engine spiders and users alike. 否则, images will usually be overlooked.
- Use Robots.txt file to tell search crawlers which pages to index and which to skip. You don’t need your feedback page or internal search page indexed because that’s a waste of space, 例如. 还, make sure that you don’t duplicate content or domains so that you’re not taking up space or attracting to two different sites unknowingly.
- 远离图形文字. As mentioned above, search engines can’t crawl images, and if your headline is a clipart or designed graphic, you’re not going to get the notice that you would if you had a keyword-rich text headline.
- Internal links are the bones of your site. Make sure that you have a good structure in place for your internal links so that the site flows easily and without skipping any pages.
With these techniques in mind, it should be easy for you to create a website that is spot-on with 搜索引擎优化 and other tools that will make it a more effective website and give you a more successful position within the search results.
