常常, 人们似乎挑选的关键字不讨人喜欢，他们的网站或他们的目标受众. 作为一项安全措施, it seems people want to choose keywords that are broad-reaching and generalized. 毕竟, they’ll probably generate more traffic that way, 权利? That’s not actually the case. Using more specific keywords can actually be effective, 包括 long tail keywords. 一 long tail keyword is a phrase that has 3 或 4 words and is very specific to products or services offered by a website. 这些关键字会以多种方式帮助, but mostly because people will be searching for more specific items in their searches.
If you have a computer repair business in Detroit, 例如, you would want to use keywords that cater to that. 不要紧，如果有人在坦帕, Florida finds your website because you are of no service to them due to the distance. 然而, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. It’s always better to target even just 50 users that are relevant than to target 1000 that might or might not be interested.
该 long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, 权利? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. 有迹象表明人们享受当地搜索的原因是多方面的使用, 和 long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
