當您建立網站, 你將採用許多不同的方面 搜索引擎優化 為您的生產. 現場技術是指那些直接在您的網站進行, 包括內容, 和其他元素，明確你的控制. 站外SEO includes things like link building and other tools that you use away from your website to increase SEO rankings. If you’re trying to build a successful website through on-site SEO, here are some tips to keep in mind:
- Content is everything. You can have a great 搜索引擎優化 company working for you, the ability to pay for all kinds of ads and other things, and still fail if your website content is not up to par.
- Sitemaps are critical. 你有一個靜態的為您的用戶, 通常, but you should also have an XML sitemap for search engine spiders to find all the pages of your website.
- You can change your URL, 你應該. 聚焦關鍵字友好的URL如HTTP:/ / mybusiness.com /產品名稱，而不是http:/ / mybusiness.com / product_?= 54129. If people can see what they’re clicking on, they trust it more.
- 元標記可以告訴你的一切網站，搜索引擎抓取工具. Title tags give a description for search results, and are generally the first thing users see. Never keyword stuff meta tags or title tags. 提供有用, relevant content every time.
- Index images by using Image Alt tags. 這是一個簡短描述的圖像本身是有用的搜索引擎蜘蛛和用戶的一致好評. 否則, images will usually be overlooked.
- Use Robots.txt file to tell search crawlers which pages to index and which to skip. You don’t need your feedback page or internal search page indexed because that’s a waste of space, 例如. 還, make sure that you don’t duplicate content or domains so that you’re not taking up space or attracting to two different sites unknowingly.
- Stay away from graphic-text. As mentioned above, 搜索引擎無法抓取圖片, and if your headline is a clipart or designed graphic, you’re not going to get the notice that you would if you had a keyword-rich text headline.
- Internal links are the bones of your site. Make sure that you have a good structure in place for your internal links so that the site flows easily and without skipping any pages.
With these techniques in mind, it should be easy for you to create a website that is spot-on with 搜索引擎優化 and other tools that will make it a more effective website and give you a more successful position within the search results.
