常常, 人們似乎挑選的關鍵字不討人喜歡，他們的網站或他們的目標受眾. 作為一項安全措施, it seems people want to choose keywords that are broad-reaching and generalized. 畢竟, they’ll probably generate more traffic that way, 權利? That’s not actually the case. 使用更明確的關鍵字其實是可以有效, 包括 long tail keywords. 一 long tail keyword is a phrase that has 3 或 4 words and is very specific to products or services offered by a website. These keywords are going to help in many ways, 但主要是因為人們將尋找更具體的項目在他們的搜索.
If you have a computer repair business in Detroit, 例如, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. 然而, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. It’s always better to target even just 50 users that are relevant than to target 1000 that might or might not be interested.
該 long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, 權利? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. There are many reasons that people enjoy the use of local searches, 和 long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 遊客, but when there is no conversion it doesn’t matter. 這是更好地利用長尾關鍵字可能只產生 100 遊客, but offer up to 20 conversions.
