Prepogosto, ljudi se zdi, da izberete ključne besede, ki niso laskavi na svoje spletne strani ali ciljno publiko. As a safety measure, it seems people want to choose keywords that are broad-reaching and generalized. Po vsem, they’ll probably generate more traffic that way, pravica? That’s not actually the case. Using more specific keywords can actually be effective, vključno z long tail keywords. A long tail keyword is a phrase that has 3 ali 4 besede in je zelo specifične za proizvode ali storitve, ki jih spletna stran. Te ključne besede bodo v pomoč na več načinov, but mostly because people will be searching for more specific items in their searches.
If you have a computer repair business in Detroit, Na primer:, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. Vendar pa, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, "Najti računalnik popravilo v Detroit" in drugi, you will generate interest from people who are specifically searching for location-based services like yours. It’s always better to target even just 50 users that are relevant than to target 1000 ki je ali ni morda bi lahko bila zainteresirana.
The long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, pravica? Več, boste morda našli lokalnih storitev v bližini, da so bolj učinkovita ali zanesljiv, kot bi jih najdete na spletu. There are many reasons that people enjoy the use of local searches, In long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, Uporabite lahko tudi ukrepe besede dodate na vaš izbrani ključni besedi, da bo bolj dinamična in našli boljše vodi za pretvorbo. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, ko pa ni preusmeritev ni važno. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
