It is truly amazing to see how many companies are taking up Facebook as their marketing medium. It’s FREE and offers a very high level of visibility to an extremely wide variety of users accross the world. Most of the companies have started their own and official pages from where they can post reviews, updates and advertise about new products, services and activities. If you don’t mind spending just a little bit, then we suggest that you sign up for the “Social Ads” facility in Facebook. This lets you publish customized clickable links to websites or directly to shopping carts for easy buying.
Corporate Giants like NIKE and Reckitt Benckiser(RB) have unique ways of advertising and making themselves popular. NIKE posts exclusive videos of sponsored footballers featuring their latest gear. This brings in a huge fan base and soccer freaks who are attracted by the catchy videos and their favorite football stars. RB has taken a different approach towards the same goal. RB has started up an interactive game (poweRBrands) where in the player acts as a manager in the RB firm and competes against friends to become the head honcho. Obviously the game features a host of RB products. The game is an interactive one and hence decently popular.
These are just a few small examples from which we can derive ideas to market our businesses. Maintaining a Facebook profile under the company name also serves an effective way for feedbacks. You can directly read the comments and suggestions that users put in and work on those to better the product line. One can also offer special discounts and attractive gifts to customers who follow the Facebook link to the company’s shopping cart. That would serve as an excellent way to increase the fan base and hence the visibility of the company. Social networking has become an integral part of the common man and it stands to reason that we should use it to make our businesses more popular.
