Seu site pode gerar um grande interesse e até mesmo uma quantidade elevada de tráfego. Contudo, Se você não pode transformar esses visitantes em clientes pagos, você basicamente não tem nada. Conversão is the key to website success, and everyone is looking for the best way to convert their browsers to buyers so that they can make money. Here are ten tips to help you succeed in website conversion of your own.
- K.I.S.S.: Keep It Simple Stupid. Big words and fancy graphics are for show-offs. If you want to succeed, keep content, layouts, and graphics very simple. This isn’t a descriptive narrative. It’s a website.
- SEO Matters. Learn it, love it, and use it well. You need to make the most of SEO and use it for everything that you can possibly imagine needing it for. There is no limit to what proper SEO can do for you, so take advantage of it when you can.
- Focus on the product. You can’t sell your product with words alone. Users should see images and text about your product immediately upon arriving at your site. You should talk about the product throughout the site and make sure that it is your ultimate topic of information.
- Relevant information counts. Don’t create title tags or page headers for new cars when you sell used cars. People will simply leave and possibly report you for misleading information.
- Attention, Interest, Decision, Action: AIDA or the principles of selling. Use them well.
- Reputation and credibility are two things that you need. Build them, and people will come back.
- Focus on the customer, not the customers. This means you should write content to speak to the individual, but know your audience so that you speak to the right individual.
- Always sell, sell, sell. You should have ‘buy now’ links all over your website. That way, people can order when they’re ready, and not whenever they make it to the ordering page.
- Simplify the shopping cart. People aren’t going to complete a transaction if it’s too much hassle. Many users actually stop halfway through the process because it’s too labor intensive.
- Test usability often. Make sure that you get tests of how your website works from a user’s standpoint so that you can know that everything is running smoothly and quickly.
Keep these tips in mind to help improve your website conversion rates. It should not be difficult for you to find success if you follow these suggestions and focus on the ultimate goal: sales or conversions.
