Maar al te vaak, mensen lijken te zoekwoorden die niet vleiend voor hun website of hun beoogde publiek te halen. Als een maatregel die de veiligheid, it seems people want to choose keywords that are broad-reaching and generalized. Nadat alle, they’ll probably generate more traffic that way, rechts? That’s not actually the case. Using more specific keywords can actually be effective, inclusief long tail keywords. Een long tail keyword is a phrase that has 3 of 4 words and is very specific to products or services offered by a website. Deze trefwoorden zijn gaan helpen op vele manieren, but mostly because people will be searching for more specific items in their searches.
If you have a computer repair business in Detroit, Bij voorbeeld, je zou willen zoekwoorden die tegemoet te komen aan dat het gebruik. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. Echter, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. It’s always better to target even just 50 users that are relevant than to target 1000 that might or might not be interested.
De long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. Wat zou jij op zoek naar? If you need to buy something online, you’re more likely to search locally, rechts? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. Er zijn vele redenen dat mensen genieten van het gebruik van lokale zoekopdrachten, En long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
