बहुत बार, लोगों के लिए खोजशब्दों कि अपनी वेबसाइट या अपने उद्देश्य से दर्शकों के लिए चापलूसी नहीं कर रहे हैं लेने लगते हैं. एक सुरक्षा उपाय के रूप में, it seems people want to choose keywords that are broad-reaching and generalized. सब के बाद, they’ll probably generate more traffic that way, सही? That’s not actually the case. Using more specific keywords can actually be effective, सहित long tail keywords. एक long tail keyword is a phrase that has 3 या 4 words and is very specific to products or services offered by a website. These keywords are going to help in many ways, लेकिन ज्यादातर क्योंकि लोग अपनी खोजों में अधिक विशिष्ट आइटम्स के लिए खोज की जाएगी.
If you have a computer repair business in Detroit, उदाहरण के लिए, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. तथापि, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, 'खोजने के लिए कंप्यूटर की मरम्मत में डेट्रोइट' और दूसरों, you will generate interest from people who are specifically searching for location-based services like yours. यह हमेशा से बेहतर है अभी भी लक्ष्य 50 users that are relevant than to target 1000 that might or might not be interested.
The long tail keyword can help to convert customers and focus in more on what they actually search for. खुद 'से बाहर वेबमास्टर या लो' मालिक स्थिति एक मिनट के लिए और एक खोजकर्ता होने का नाटक. What would you be looking for? If you need to buy something online, you’re more likely to search locally, सही? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. इसके कई कारण है कि लोगों को स्थानीय खोजों के उपयोग का आनंद कर रहे हैं, और long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
