Is minic an, daoine cosúil go phiocadh eochairfhocail nach bhfuil flattering chun a suíomh gréasáin nó a lucht féachana atá beartaithe. As a safety measure, it seems people want to choose keywords that are broad-reaching and generalized. Tar éis an tsaoil, they’ll probably generate more traffic that way, ceart? That’s not actually the case. Using more specific keywords can actually be effective, lena n-áirítear long tail keywords. A long tail keyword is a phrase that has 3 nó 4 words and is very specific to products or services offered by a website. These keywords are going to help in many ways, ach den chuid is mó mar go mbeidh daoine a chuardach le haghaidh míreanna níos sainiúla i gcuid cuardaigh.
If you have a computer repair business in Detroit, Mar shampla,, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida fhaigheann do láithreán gréasáin toisc go bhfuil tú ar aon seirbhís dóibh mar gheall ar an achar. Mar sin féin, nuair atá tú ag díriú ar na heochairfhocail cosúil le 'deisiú ríomhairí Detroit', ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. Tá sé i gcónaí níos fearr chun díriú ar fiú amháin 50 users that are relevant than to target 1000 that might or might not be interested.
An long tail keyword can help to convert customers and focus in more on what they actually search for. Tóg féin as an 'stiúrthóir gréasáin' nó 'úinéir' seasamh ar feadh nóiméad agus ligean orthu a bheith ina searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, ceart? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. There are many reasons that people enjoy the use of local searches, Agus long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, Is féidir leat é a úsáid freisin chun gníomh focail a chur le do eochairfhocal a roghnaíodh chun é a dhéanamh níos dinimiciúla agus níos fearr a fháil mar thoradh a thiontú. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 tiontaithe.
