Når du bygger en hjemmeside, du vil ansætte mange forskellige aspekter af SEO ind i din produktion. On-site teknikker er dem, der udføres direkte på dit site, herunder indhold, og andre elementer, der udtrykkeligt din kontrol. Off-site SEO includes things like link building and other tools that you use away from your website to increase SEO rankings. If you’re trying to build a successful website through on-site SEO, here are some tips to keep in mind:
- Content is everything. You can have a great SEO company working for you, the ability to pay for all kinds of ads and other things, and still fail if your website content is not up to par.
- Sitemaps are critical. You have a static one for your users, Generelt, men du skal også have en XML sitemap for search engine spiders to find all the pages of your website.
- You can change your URL, og du bør. Fokus på et søgeord venlig URL ligesom http:/ / Mybusiness.com / produktnavn i stedet for http:/ / Mybusiness.com / product_?= 54129. If people can see what they’re clicking on, they trust it more.
- Meta tags kan fortælle alt om din hjemmeside til søgemaskinecrawlere. Title tags give a description for search results, and are generally the first thing users see. Never keyword stuff meta tags or title tags. Provide useful, relevant content every time.
- Index images by using Image Alt tags. This is a short description of the image itself that is useful to search engine spiders and users alike. Ellers, billeder vil som regel blive overset.
- Use Robots.txt file to tell search crawlers which pages to index and which to skip. You don’t need your feedback page or internal search page indexed because that’s a waste of space, For eksempel. Også, make sure that you don’t duplicate content or domains so that you’re not taking up space or attracting to two different sites unknowingly.
- Stay away from graphic-text. As mentioned above, search engines can’t crawl images, and if your headline is a clipart or designed graphic, du ikke vil få den meddelelse, som du ville gøre, hvis du havde et søgeord-rige tekst headline.
- Internal links are the bones of your site. Make sure that you have a good structure in place for your internal links so that the site flows easily and without skipping any pages.
With these techniques in mind, it should be easy for you to create a website that is spot-on with SEO og andre værktøjer, som vil gøre det til et mere effektivt hjemmeside og give dig en mere vellykket holdning i søgeresultaterne.
