وفي كثير من الأحيان, يبدو ان الناس لاختيار الكلمات الرئيسية التي ليست ايجابيا على موقعه على الانترنت أو جمهورهم المستهدف. كإجراء وقائي, it seems people want to choose keywords that are broad-reaching and generalized. بعد كل شيء, they’ll probably generate more traffic that way, الحق? That’s not actually the case. Using more specific keywords can actually be effective, بما في ذلك long tail keywords. و long tail keyword is a phrase that has 3 أو 4 الكلمات وخاصة جدا للمنتجات أو الخدمات التي يقدمها موقع على شبكة الانترنت. These keywords are going to help in many ways, but mostly because people will be searching for more specific items in their searches.
إذا كان لديك أعمال إصلاح الكمبيوتر في ديترويت, مثلا, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. لكن, عند التركيز على الكلمات الرئيسية في مثل 'ديترويت إصلاح الكمبيوتر', ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. It’s always better to target even just 50 users that are relevant than to target 1000 that might or might not be interested.
و long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, الحق? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. هناك العديد من الأسباب التي يتمتع بها الناس استخدام عمليات البحث المحلية, و long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. A keyword can have the power to bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
