Te dikwels, mense skyn sleutelwoorde wat nie na hul webtuiste vleiende of die beoogde gehoor te kies. Soos 'n veiligheidsmaatreël, it seems people want to choose keywords that are broad-reaching and generalized. Na al, they’ll probably generate more traffic that way, reg? That’s not actually the case. Using more specific keywords can actually be effective, insluitende long tail keywords. 'N long tail keyword is a phrase that has 3 of 4 words and is very specific to products or services offered by a website. Die sleutelwoorde is gaan help om op baie maniere, maar veral omdat die mense sal meer op soek is na spesifieke items in hul soektog.
If you have a computer repair business in Detroit, Byvoorbeeld, you would want to use keywords that cater to that. It doesn’t matter if someone in Tampa, Florida finds your website because you are of no service to them due to the distance. Egter, when you focus in on keywords like ‘Detroit computer repair’, ‘computer repair Detroit’, ‘find computer repair in Detroit’ and others, you will generate interest from people who are specifically searching for location-based services like yours. Dit is altyd beter om selfs teiken net 50 users that are relevant than to target 1000 that might or might not be interested.
Die long tail keyword can help to convert customers and focus in more on what they actually search for. Take yourself out of the ‘webmaster’ or ‘owner’ position for a minute and pretend to be a searcher. What would you be looking for? If you need to buy something online, you’re more likely to search locally, reg? Plus, you might find local services nearby that that are more effective or trustworthy than what you would find online. Daar is baie redes dat mense geniet van die gebruik van plaaslike navrae, En long tail keywords can help you reach out to them and increase useful and relevant traffic to your website.
Aside from location keywords, you can also use action words to add to your chosen keyword to make it more dynamic and find better leads to convert. Action words can capture customers who are looking to ‘buy product’ or ‘order product’ for example. 'N navraag kan die krag te bring 1,000 visitors, but when there is no conversion it doesn’t matter. It is far better to utilize long-tail keywords that might only generate 100 visitors, but offer up to 20 conversions.
